On January 28th 1986, the Challenger space
shuttle was launched. 73 seconds into what would end up being it’s tenth and
last mission the shuttle broke apart killing all seven crew members on board. Later
that day, President Ronald Reagan made a televised speech to address the tragedy
during what was supposed to be his State of Union Address.
Reagan’s
delivering the speech was to acknowledge the tragedy that occurred. He didn’t
want to provide an explanation for the failure of the shuttle, mainly because
the reason behind the explosion wasn’t found yet, but also because he knew it
wouldn’t help the situation. The launch was, like Reagan’s speech, televised to
the whole country. This meant that schoolchildren watched seven people get
killed in an explosion. In his speech Reagan wanted to point out to the country
that yes a terrible thing occurred today, but this terrible thing wasn’t going
to stop us from continuing our journey towards the future. He wanted his speech
to give the country hope that together they could overcome this tragedy and
become a stronger nation because of it.
Reagan
achieved his purpose by continuously mentioning throughout the speech that the
country’s research and discovery of space wasn’t ending due to the failure of
the shuttle. He kept saying in his speech how as a country we were just
beginning to learn about the universe and that this shuttle launch was helping
us get one step closer to entering parts that we haven’t seen yet.
The
primary audience of the speech was the whole country. This audience is shown
whenever Reagan uses ‘we’ to include every single person in the country to not
single any one group of people out. Then Reagan’s secondary audience is the
schoolchildren who had to witness the explosion and death of seven people. In
the speech Reagan dedicated a whole mini paragraph to the schoolchildren of
America. He does this because usually children have to be explained things
differently than adults, mainly because they have a hard time comprehending
ideas of death and tragedy.
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